MINI
Motoring School
We created an online motoring school where people completed a handful of fun motoring challenges. At the end they were awarded a certificate of completion they could bring into their local dealership for some cool schwag like a custom patch. The patches became a bit of a collectors item.
Cannes Cyber Lion Merit
MINI
Always Open
When it comes to the convertible, MINI celebrates keeping the top open. No matter what. We created a couple of fun ways to play with this idea. In one execution we created a banner ad that tied into the National Weather Service’s data. In another we placed giant fake pigeons over the convertible in an OOH board.
MINI Cooper
Normal Crashing Tour
MINI brings a healthy dose of “Not Normal” everywhere it goes. In this case, we brought it to the most normal places we could find, with the help of some amazing musical artists. Twin Shadow playing a surprise show in furniture store. Yes please. Araab Muzik playing a set from a taco truck in a food truck court. Awesome. Dale Earnhardt Jr. Jr. playing in LA rush hour traffic from a convertible. Sounds like the best rush hour traffic ever.
Fellow Creatives:
ECD: John Butler
CD: Lyle Yetman
CW: Mark Krajan/Eric Husband
AD: Mike Caguin